This site is about implementing proven, profitable and turn-key internet marketing strategies for businesses that provide high value, complex B2B services.
If you are a provider of high value professional services and you've been in business for any length of time you've probably succumbed to the belief and the popular notion that high value services simply cannot be effectively marketed and sold using the internet. In fact, truth be known, the terms internet marketing strategy, strategic internet marketing and internet marketing consultant have probably even become "toxic" to you!
Frequently, I get calls
and emails from professionals, consultants, marketing managers, sales people, business owners and other high value B2B service firms (both large and small alike) that express to me in
private their feelings of frustration and anxiety in their
failed B2B strategic internet marketing efforts. Many have even abandoned the internet altogether!
Whether you have succeeded or not with your strategic internet marketing efforts in the past doesn't matter...the B2B consumer is demanding more from your online information site than ever before.
Whether you realize it or not, B2B internet marketing strategy and tactics have been quietly reinventing themselves over the past 5 years. Consider the following:
- According to CMO Council/KnowledgeStorm, more than 45% of all B2B decision makers now spend 5 or more hours every week online researching vendor product and service information.
- According to the Direct Marketing Association, by 2008 online marketing initiatives will be the dominant media for B2B marketing. Think about...bigger than direct mail, events and promotions and even larger than industry specific trade magazine advertising.
- 89% of all business users and IT professionals state that online content now has a moderate to major impact on their vendor selections...89% of the new prospects that you contact are LOOKING at your website BEFORE and DURING the decision making process.
- Forrester Research also reports that by 2008 online marketing will be more important than even in-person sales calls!
And if you think your existing clients aren't using the internet to compare you with other vendors...think again. How many times in the past 12 months have you or your staff used the online world to find better product and service providers for your own business?
Internet marketing strategy is not about "mass markets"...it's about tightly targeted niches and delivering compelling information to that niche.
The internet is the most powerful business communication system since the invention of the telephone.
Here is a sampling of some of the reasons why your previous or current internet marketing strategy initiatives have been failures:
- You have no precise "objective" for your web site (getting "more" clients is NOT an objective by the way.)
- You haven't identified a "precise" target niche market to concentrate your web site efforts on.
- You have no plan to promote your web site and its contents to the key decision makers in these niche markets using multiple "off line" methods.
- You have no idea how to offer compelling and "hot button" problem solving content to your target audience.
- You have no idea how to begin a dialogue with your prospects using the internet - dialogues lead to relationships - relationships lead to business.
- You don't know how to nurture prospect relationships until they reach the "decision" point in their buying cycles.
- Your web site is using old out of date technology making it almost impossible to maintain and update without professional computer "geeks."
- You don't use any metrics in your internet marketing strategy efforts.
- Your getting your advice from the wrong internet marketing consultants.
And probably many, many more reasons (be sure to download the Special Report at the top of this page.
This site is about how to achieve measurable and profitable results from your internet marketing strategy investment.
On this site you'll find a wealth of information, services and technology products to help guide your firm profitably through the "Internet 2.0" era.
Mastering the concepts that you learn here will easily allow you to double the effectiveness of your marketing programs, double the effectiveness of your sales force, double your own personal effectiveness and dramatically increase the quality of your top tier clientele while jettisoning unprofitable bottom tier business.
The changes identified at the top of this page require you to take massive action in order to capitalize on these trends and possibilities over the next 24 months.
Remember...dinosaurs weren't very good at adapting to new circumstances and look where they ended up!
The choice is yours.
All the best...and enjoy your visit here!
Warmly,
Patrick McEvoy
President
Rainmaker Gateway
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